First as a coal mining Mecca, then as a centre for logging, and finally as a global mountain bike destination. As Cumberland shifts focus, so does its population.

From the Lower Mainland to the Sea-to-Sky to existing Vancouver Island residents, Cumberland has become a beacon for those who love the outdoor life and a chill vibe. It’s true, too. The pace of life is a little more relaxed here, even if you’re chasing your record time on the singletrack or trying to collect the most runs in a day at Mount Washington Alpine Resort.

Music festivals such as Cumberland Wild or Woodstove attract incredible artists to town, as does Vancouver Island’s most celebrated music venue at The Waverly Hotel. From the Cascadia Poetry Festival to Winterfaire to fresh crafted pints, great coffee, and tasty food, Cumberland is a magnet for those who wish to live life well.

Close to the lake. Close to the ocean. Enveloped in forest. It's the spot to be… still.